Sweet Protection creates superior protection inspiring people to push their boundaries. The Norwegian label blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, protective gear and apparel. Sweet Protection strives to inspire every outdoor enthusiast – from World Cup ski racers and mountain bikers to the weekend warrior out with their kids and everyone in between – to give them the confidence to go further and faster. Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. Sweet’s passion is your protection: Live to play another day!