Smartwool is made up of a group of insatiable outdoor adventurers who want to share their joy of powder turns, challenging first ascents and campfire evenings with anyone interested. The first socks were produced in 1994 with the aim of being able to ski for longer without getting cold feet. This is why merino wool was chosen early on as a functional material, as it is soft, moisture-wicking and thermo-regulating. Smartwool was the first company to produce functional ski socks made from merino wool, revolutionizing the outdoor market. Sustainability is an important cornerstone for the brand, which is why more sustainable wool and sourcing solutions are actively integrated. Smartwool also works with advocacy groups to further protect the areas and activities we care about.