Douchebags was founded in 2012 by the Swedish freeski legend Jon Olsson and the Norwegian product designer Truls Brataas. After they felt that something was inherently wrong with the stark contrast between their love for skiing and travelling the world and the pain of bringing the necessary gear, the world’s lightest, length adjustable and fully compressible wheeled ski bag – The Douchebag – hit the market. Based on their roots in the action sport community, Douchebags are merging an urban and active lifestyle to challenge the traditional approach of luggage. Their mission is to make better journeys through smarter travel gear. Douchebags develops travel gear for skiers and snowboarders for the long journey as well as the short ones – for the passionate people who travel the world in search of adventure. Douchebags live to create better journeys through smarter travel gear.