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Together with a large chemical company, the founders of Whiteout found out that it depends on how much water is bound in the chalk in the form of crystal water. The more water is already in the chalk, the less it can absorb - and the thicker it becomes. Bottom line: the thinner the layer on the skin, the better the hold. The founders of Whiteout experimented a lot with drying stages and ended up holding really good chalk in their hands. Very dry and thin, the chalk optimizes the perfect hold on the wall. In order to produce and offer all products Co2-neutral, the products are 100% self-produced in Hamburg. This saves transport routes, resources and the associated emissions.
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