By bikers for bikers. Ride Concepts' goal was clear from the beginning: an uncompromising ride. Years of effort resulted in 2018 in the creation of a bike footwear company that provides an assortment of technically driven and tailored products for men, women and youth. Ride Concepts' requirements for mountain bike shoes are none other than to be the most comfortable, durable and reliable on the market. Gender-specific fits, special grip on the soles and unparalleled protection ensure that you can focus solely on riding. The brand's motto is "Rider-designed. Rider-owned." So you can assume with a clear conscience that Ride Concepts knows what challenges their bike shoes have to withstand.