FrictionLabs is the new standard in chalk! FrictionLabs chalk is created specifically for climbers, by climbers. Since their launch in 2014 in Colorado, the young brand revolutionized and conquered the US market. With the credo to create the purest, longest-lasting chalk for athletes who demand better grip FrictionLabs guarantees better grip and better friction. While climbing better friction means less stress for your skin and your fingers and that means more climbing! FrictionLabs is purer, since it is produced with the fewest possible admixtures of all chalk types and thus consists almost entirely of pure magnesium carbonate. FrictionLabs chalk differs from traditional alternatives in that the materials are treated, refined, and precisely texturized at a lab in Denver, Colorado. In addition to their unique chalk products, FrictionLabs also sets new standards in terms of design and marketing.