Eureka! has been synonymous with quality tents since 1895. The American outdoor brand imaginatively innovates camping equipment that’s smarter, more intuitive, and more fun to use. Cool stuff that sets up quick and gets the adventures rolling from mountain to desert and to the sea. And Eureka! believes that camping gear can lead to moments that lead to lifetime memories. For more than 100 years, Eureka! has redefined what is possible around outdoor adventure – including the tent used by the first Americans to summit Mount Everest. Today Eureka! expanded their product line beyond tents with stoves, sleeping bags, lighting and more.