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Historical review: from laundry room to sporting goods giant

As early as the 1920s, the brothers Rudolf and Adolf Dassler began experimenting with shoes in their home laundry room. The first tinkering was followed by the registration of the "Gebrüder Dassler Schuhfabrik" in the commercial register. This established the mission of offering every athlete the best possible product for their sport. But it was not until 1949 that Adi Dassler patented the first shoe and the famous three stripes under the name "Adi Dassler adidas Schuhfabrik" and started the production in Herzogenaurach, Bavaria. At the latest with the Miracle of Bern and the first World Cup title of a German national soccer team, adidas is on everyone's lips internationally. The replaceable screw-in studs on exceptionally lightweight soccer shoes are a world first and revolutionize the sports shoe market. After that, adidas enjoyed increasing popularity and became a well-known name on all soccer fields. But the sporting goods manufacturer has long since ceased to be represented in just one niche sport. In the meantime, the traditional company has developed into a multi-sports specialist thanks to the support of many well-known athletes. Already in the 70s, for example, mountaineering legend Reinhold Messner climbed ever higher peaks in adidas shoes. Despite intermittent financial problems at the end of the millennium, adidas is now one of the world's leading sporting goods manufacturers and has become an indispensable part of the market.

Cooperation with top international athletes

Around the globe, athletes are running at their best with adidas. Whether climbing, trail running, mountain biking or mountaineering - there is almost no outdoor sport in which adidas does not accompany top-class athletes. With the help of the professional support of top athletes, the world-famous sporting goods manufacturer can draw on valuable feedback in the area of product development. No less than the climbing brothers "Huber Buam" from Bavaria, the Swedish professional mountain biker Martin Söderström and bouldering world champion Shauna Coxsey give their input during development and test new products in practice first. Thanks to this intensive collaboration, adidas has succeeded in developing technically sophisticated products for demanding outdoor use.

Different brands under one roof

"We play to win" is a clear statement from adidas. No compromises are made - because the mission is to become the world's leading sporting goods manufacturer. The sports brand already has an incredibly wide-ranging product portfolio. The variety of products includes clothing, shoes and accessories for a wide range of sports. Around 170 subsidiaries now belong to the adidas empire, but traditionally the headquarters remain in Herzogenaurach, Bavaria. The two main brands of adidas AG are adidas itself and Reebok. If you take a closer look at the corporate structure of adidas, you will notice that many brands contribute to the big picture. Here is a small selection summarized:

• adidas Originals: a mix of heritage and style
• adidas Athletics: athletic outfits with full focus on competition
• adidas TERREX: Outdoor clothing for every adventure
• adidas by Stella McCartney: legendary sportswear style meets the spirit of an innovative designer
• Y-3: urban streetwear inspired by Japanese sports culture
• End Plastic Waste: collection made from recycled materials

adidas is a constantly growing company on the way to fulfill its mission. Today, the sports brand has almost 60,000 employees worldwide and the products are also available around the globe. Always up to date in search of the latest fashion trends and the most innovative functional clothing for unforgettable sports adventures.

Innovative and customer oriented

The adidas story is characterized by innovation and not without reason deeply rooted in sports. Not entirely unconnected to this is the unique product range - from clothing and footwear for professional and recreational athletes to high-quality fashion for everyday lifestyle. The company focuses on the wishes of the customers themselves. Inspired by the vision of offering the customer the best possible products, new standards are constantly being set in development processes. From weatherproof to breathable, the cult brand from Herzogenaurach leaves nothing to be desired. Always accompanied by the passion for sports, design and quality are optimally combined and thus form the trademark of the collections.

adidas and sustainability

adidas tries to reduce its environmental impact through the choice and processing of materials. Already in the approach environmentally harmful processes are eliminated and increasingly rely on sustainable materials. For example, the outdoor brand does not use oil-based plastics and is thus able to reduce CO2 emissions. Furthermore, the sporting goods giant is eliminating water consumption in the dyeing process - in addition to water, this also saves chemicals and energy. Sustainability management is anchored as a cornerstone in the corporate philosophy. The ultimate goal is to become a sustainable company, which is why many initiatives have already been launched to improve materials. In 2015, adidas partnered with "Parley for the Oceans" - a global network of activists that aims to raise awareness of how beautiful and fragile our oceans are at the same time. That's why adidas uses recycled plastic collected from beaches and coasts to make its highly functional products.

Secondary waste such as plastic bottles, old clothing and inner shoe soles are also processed and given a new life cycle as recycled polyester. Materials from threatened or endangered species are completely avoided, and adidas banned PVC from all production at the turn of the millennium. Starting in 2021, all products will be shipped in plastic packaging made from recycled plastic waste, so-called polybags, in order to also come closer to their goal in the company's transport process.